Proforma Innovative Ideas Acquires Roberts Advertising’s Bloomington Location
INDIANAPOLIS (August 20, 2010) – Proforma Innovative Ideas is pleased to announce the acquisition of Roberts Advertising’s Bloomington, IN office. Roberts Advertising served the Southern Indiana market for more than 20 years and will continue to operate under the name Proforma Innovative Ideas. The company will be owned and operated by Mindy and Steve Porter.
The acquisition of Roberts Advertising in Bloomington is the second for Proforma Innovative Ideas as the company continues to grow the brand in the local community by offering graphic communications solutions through commercial printing services, promotional products, business documents and eCommerce solutions. The consolidation of these two businesses into one solutions provider will offer greater support to the clients of both companies.
“We are thrilled about our latest acquisition of Roberts Advertising in Bloomington,” said Porter. “Our mission is to expand our business by providing customers with second to none marketing campaigns and branded materials. This is the next step in continuing our mission.”
Proforma Innovative Ideas is a member of Proforma, a network of more than 700 independent offices throughout North America, which provides clients with one source for an infinite number of resources including over 600,000 products and services. State-of-the-art technologies enable clients to grow with innovative marketing solutions such as direct mail, promotional products and business document printing. Proforma was recently recognized as the #1 promotional products distributor out of 19,000 companies in the United States by Promo Marketing magazine.
For more information about Proforma Innovative Ideas, please visit www.mylogopromo.com or call (317) 660-7422.
From time to time our clients will ask us to print items for them, featuring what is clearly a copyrighted design or logo. We have been asked to print the logo of professional football teams, racing teams and baseball teams, without the copyright holder’s permission.
We have always declined these orders and always try to educate our clients on the pitfalls of violating someone’s copyright, trademark and licensing procedures. When creating new designs for your promotional products and printed, marketing materials (or even your child’s youth sports league) it is a good idea to make sure you are not infringing on someone else’s rights.
Please click here to read a great article from www.plagarismtoday.com about copyright issues, as they relate to logos. The issues are quite complex, but they do a great job of explaining the issues involved.
Your gift is on the way!
For your chance to win, please email the name and contact info of anyone that you think could benefit from our services, to innovative.ideas@proforma.com, and we will enter you into the drawing.
85% of our clients have come to us through referrals, so we really value your willingness to connect us with other people we can help!
Climbing the ranks of Entrepreneur magazine’s 31st Annual Franchise 500, Proforma jumped from #101 in 2009 to #72 in 2010. The Franchise 500 ranking is based on financial and statistical data from July 2008 through July 2009 evaluating the criteria of financial strength and stability, growth rate and size of the system.
Click here to view the comprehensive franchise listing.
For more information about Proforma Innovative Ideas, please visit www.mylogopromo.com
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Recently, the MGM Grand Hotel & Casino in Las Vegas came to Proforma with a special request. They had commissioned artist Leroy Neiman to create a special poster promoting an Oscar de la Hoya fight they were hosting. MGM wanted Proforma to produce this unique artwork on canvas. It would also be used as an invitation to the exclusive guest list. |
MGM’s vision for the poster was a bit out of the ordinary. The casino wanted it to look like a piece of art cut from a picture in a museum. Therefore, the print on each canvas needed to have a 3-D effect and the edges needed to appear rough-cut.
Proforma developed a unique silkscreen technique that would build each color on top of the other, creating the 3-D effect. We were able to print and package 17,000 pieces of canvas, completing the project in less than three weeks.
The fight and promotion were both huge successes. Invitees commented on the originality and visually stunning impact of the print pieces. The casino was thrilled with the results!
Contact us when you are looking to create
hi-impact print pieces that really pack a ‘punch’.
Check out our latest audio blog and hear Steve’s thoughts on the use of packaging to enhance your marketing message:
Anyone is interested in joining Proforma Innovative Ideas in donating boxes of Girl Scout cookies to Riley Hospital for Children, please let me know today.
A client’s daughter came up with the great idea to try and give all 450 kids in the hospital a box of cookies, along with volunteers and nurses. Cost is $3.50/box and they are going to label them with the person/company name and web address of the donor. Email steve.porter@proforma.com with questions or with your order!
As a marketing consultant, business owner and a distributor of products and services that others manufacture, I am in a unique position when it comes to marketing trends and program effectiveness. I help my clients market themselves. I market my business to clients and prospects. I am the target of the marketing that the 7500+ manufacturers, that we represent, create and distribute to convince me to send business their way.
One type of marketing that we help almost all of our clients with, take part in ourselves and are the target of is direct mail marketing. When it comes to direct mail marketing, I find that a great amount of time and effort goes into graphic design, time line planning, messaging and tracking programs and very little time is spent thinking about the quality of the mailing database being used. We often find our clients, in the 11th hour, cobbling together their database and hoping that the database is accurate enough to insure that they are reaching most of the people they intend to. Many clients approach this process with a goal of not wasting postage or printed materials when they should really be worried about destroying their marketing message and even offending the recipients of their direct mail pieces.
This week, one of our preferred vendors used some of their 2010 marketing budget to send a postcard to everyone in our office. Four postcards arrived on the same day. The postcards were of a very high quality, printed beautifully and all were addressed incorrectly. One had my first name and my assistant’s last name. One had my middle name and my sales rep’s last name. So what happened? All of us immediately focused on the incorrect names and commented about how careless this was. None of us commented on their marketing message and it was only after a couple of minutes did I notice that the postcard was promoting their new catalog’s availability.
The result of these errors is unfortunate. Our vendor spent time and money to market themselves only to demonstrate that they were not paying very close attention to detail. I wonder if some cells in their database simply got shifted and every postcard in their mailing went out with the wrong name. This could have been thousands of errors.
What can we learn form this example? It is simple…put as much effort into checking your database as you do designing your message, gathering quotes, choosing printers, planning your timelines and following up on your campaigns. Make sure names are spelled correctly. Make sure addresses are correct. Make sure to drop duplicates. The result will be more effective mailings, more successful campaigns and higher sales!
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